An agreement to offer new TV inventory Consumer Email List on a programmatic basis With this alliance, Atresmedia joins other European broadcasters and will offer exclusive television inventory using HbbTV technology on Amobee's Consumer Email List DSP. Amobee's proprietary DSP is the only one in Europe currently running linear TV inventory and is already being used by major European broadcasters such as RTL Consumer Email List and ITV. Amobee's DSP adds a Store Front specially designed for this type of purchase to facilitate the purchase of this inventory by agencies and advertisers.
This platform will have a BETA version in Consumer Email List December and its final version will be available from the first quarter of Consumer Email List 2022 . Its launch will mean the appearance of the first Spanish offer of Consumer Email List programmatic access to linear television advertising under HbbTV technology. A pioneering commitment to digitization José Miguel García-Gasco, general director of Atresmedia Publicidad, has defended that,
With this agreement, the Group "continues to Consumer Email List commit to the digitization that the market demands" and makes it "once again a pioneer in making new TV inventories available to the market, this time programmatic Consumer Email List inventory of linear television HbbTV». In addition, he highlighted the enormous potential of this inventory since "it brings together the best features of the television world and the Consumer Email List digital world, in addition to the great scope and security of the linear television brand with digital advertising segmentation solutions".